Social media | How to use Facebook as a business tool

Hello, thanks for reading this. I know that I took some time to get this first post out since my previous post on social media, however I was changing a few things around the blog itself and wanted to ‘get my house in order’ first anyway here I am starting the series with Facebook.

I chose to start with Facebook as I am sure most of you have a personal Facebook account. You may have been using your personal page to get your brand out there, however Facebook pages are way better as they have been designed for businesses.

Why should I start a Facebook page for my business?

‘Fans’ versus ‘Friends’

  •  A Facebook page has a ‘like’ button that allows people to stay connected and updated to your business. This is awesome as you may not want loads of strangers to ‘friend’ you on your personal profile.
  • A Facebook page has a unlimited number of ‘likes’ whereas a personal profile has a friend limit of 500o.

Integration of social platforms

  • A Facebook page allows for integration with other social media platforms. Great news to share your business content easily across various forms of social media.

Manage you page

  • A Facebook page has built in statistics in the form of Insights. These stats come in very handy when you use it for things such as target audience, content generation and engagement of your audience.
  • A Facebook page also allows for multiple administrators if need be.

Ok, you convinced me. Now tell me how to create a Facebook page.

  1. Go to www.facebook.com/pages/create.php
  2. Choose a category that best describes your business. This can be changed at a later stage if you need.
  3. Add a profile image and basic information. It is important that you describe what your business is/does, add links to your website/ blog as well as an email address. Often I find that the ‘about’ section on a Facebook page is empty and this therefore becomes wasted space as potential clients can’t click through to your website.
  4. Choose a name. It is important that you think about the name that you choose, as you cannot change it once you reach 100 fans.
  5. Create a vanity URL. By doing so you can direct traffic directly to your page on Facebook, example www.facebook.com/nicolehenriquesphotography or www.facebook.com/partyideasforkids. It looks so much prettier and neater than the random web address provided. To get your own vanity URL go to www.facebook.com/username. A vanity URL is much like a domain name, once it is taken you cannot claim it. you could become creative and change the spelling or format by adding fullstops in between words, but don’t make it too complicated.
  6. Lastly, share your page on your personal profile, invite friends to become fans via your page or email contacts if you have this option enabled. The point is get your Facebook business page out there.

Tips for adding content to your business page

  1. Think of the type of content you will be sharing on your timeline.
  2. Think about how often you would want to share content. There is no specific number of content updates, but remember you don’t want your fans to feel like they are being spammed as they could potentially ‘unlike’ your page. The opposite however can also be harmful to your business as the saying goes, “out of sight, out of mind” is true. The more ‘likes’ on a page does not determine how successful a page is. It is how much interaction and engagement there is between the business owner/s and their potential clients.
  3. Take a look at the Insights provided for your page. It will give you a good indication of the who your audience is and why content they like.
  4. Dynamite comes in small packages – well tagging is a simply tool, yet so powerful when used. Tag clients, business partners, yourself, your business and other businesses that are suitable in updates or images. This simple tool allows others who are not yet fans of your page to see the status or images you have uploaded, simply because they are friends with or have become a fan of the person or business you have tagged. To tag simply add a @ infront of the name of the person or business.
  5. Engage with your audience. Don’t just push content out, but ask questions and request feedback of them. Engage with your audience, if people comment or post on your page respond back. Create conversations. The more you engage with your audience the more they engage with you.
  6. Show behind the scenes images or stories where possible. With things like reality tv shows and the need for instant gratification, people want to know who is behind the brand that they have grown to love. They want to see you, they want to know you. Do not leave your personality out of your business page . When people feel like they know you and can connect with you, they will feel more comfortable and trust you, even if they have never met you.

If you are still not convinced. Go check out this video created in 2011, but still relevant, “If Facebook were a country…”

Well this was quite a long post and lots of information. I trust you find it useful and helpful as much as I did. Remember that things may not happen quickly or happen often, but be consistent and it will come.

To view the rest of the series:

Part 1 – Social media, business or pleasure?

Part3 – Hootsuite, as a social media management tool

– Nicole

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2 thoughts on “Social media | How to use Facebook as a business tool

  1. Pingback: Social media | Hootsuite | Social media management tool |

  2. Pingback: Social media | Business or pleasure | New series |

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